As we all know well, the Coronavirus is running rampant across the world currently. The virus is incredibly contagious and can be fatal in some people. This has led to unprecedented precautions, effectively changing society in a way never seen before. Economies are crashing, businesses are closing, and in many places whole states are being confined to their homes. More people than ever before are working from home or quarantining in their homes. For the world of marketing, this provides an incredibly large window of opportunity.
A window of opportunity is an instance where industries or businesses can take advantage of temporary changes for the good of their businesses. This particular strategic window is great for digital marketing. Just think, with immense amounts of people confined to their homes, where do they find solace? For the majority of cases, they turn to the internet. The internet is where digital marketing lives and breathes, and now more than ever companies are stepping up their marketing campaigns because of the sheer volume of impressions they can make on people. As any marketer knows, leading an impression to a click is a crucial task to selling or promoting a product, service, or idea. With so much free time, people are now more apt to click on ads and explore them further. The volume of potential clicks and impressions also brings down the cost of each individual click.
Do you have a business that could benefit from a massive increase in digital traffic and exposure? If so, what are you waiting for? If you can say yes to the first question and come out of these times without utilizing digital marketing, you did not lack time, you lacked discipline and proactivity. No one can say if these unprecedented times of confinement and internet usage will ever return in our lifetime. This is the absolute perfect opportunity to educate your audience on your brand, product, or vision, and it would be a travesty if you did not take advantage of it.
IXI Insights 